Ever since the pandemic outbreak, everyone seems to have gotten used to buying online, merchants who have products to sell have to board an ecommerce platform. Yet doing so required adopting marketing and SEO strategies to help web-based stores stay afloat in the highly competitive Internet space. Fortunately, there are financing companies that offer financing solutions for such purposes.
Let’s Talk About Ecommerce Financing
E-commerce financing is a type of business loan that is specifically tailored to the needs of web-based merchants. The goal in obtaining additional funding is to increase sales by harnessing the marketing and advertising techniques used in the digital realm.
Generally speaking, E-Commerce Financing is a loan that furnishes additional capital to an ecommerce merchant. The merchant will then pay back the financing company in accordance with the term stipulated, as condition to the approval of the capital funding. Usually, the payment term involves remitting payment to the financing company every 15 days.
This implies that the approval of an ecommerce loan depends on the evaluation of a credit committee. The latter refers to a team of credit evaluators whose task is to assess the viability of the online selling business and to conduct an in-depth risk analysis.
Typically, the analysis looks into the yearly turnover of the business in terms of merchandise inventory movements, yearly sales performance and annual cash flow projections.
How Does an Ecommerce Financing Work
Ecommerce Financing starts with a request or loan application submitted by a merchant to the financing company. Typically, the requested funding will be used to pay a Vendor or Supplier who is in the business of wholesale trading or manufacturing. In some cases, a merchant needs financing to pay a technology or marketing service provider.
New ecommerce merchants usually need funding to help stabilize their cash flow. The additional spend, let’s say for digital marketing and advertising expenses, represent increases in financial obligations. The funding solution can help tidy up a merchant’s finances, in the meantime that his or her online store is still trying to establish its customer base.
Qualities of a Good Ecommerce Website
Ecommerce website developer Brainvire gives advice that establishing an online presence in the Internet space starts with having a high-performance ecommerce website. That being the case, it’s essential that a website must possess the following qualities and capabilities:
User-friendly navigation system and design that offers online shoppers ease of use when looking for products, especially when the search involves different categories.
A successful ecommerce website is mobile-friendly in the sense that online shoppers can browse, shop and pay for purchases straight form their smartphone or tablet with practically zero hassle. Recent studies show that this is the most important aspect as about 61% of online shoppers prefer using their mobile device when shopping online. A mobile-friendly store means everything displayed on the screen of their mobile device can be viewed in the appropriate screen size.
In addition, photo images particularly those appearing in catalogs, are not only high definition but also have zoom-in features. Aside from the zoom-in aspect, the product catalog must be comprehensive, containing not only descriptions, sizes, colors and prices but also delivery options and available quantity. Having knowledge of all those can influence an online shopper’s behavior.